Growing up in South Texas, I shunned country radio in favor of classic rock’s fat fuzzy guitars. Foghat. Early ZZ Top. James Gang. Even Mr. Hendrix. No matter what, I always stopped what I was doing to listen to this song in its entirety - every single time it came on.

The Starbucks app is on track to process over $1.5 billion in payment volume in the U.S. in 2014, according to our estimates. In the second quarter it accounted for 15% of the transactions in U.S. company-operated stores, averaging 6 million transactions per week.

The app’s success is not due to the ease of payment with a phone. So it has succeeded despite the fact that it is not more convenient than credit or debit cards or cash.

— This is an utterly insane fact that the Starbucks app processing so much volume despite being a horrendous experience. As an infrequent user, I’ve been incentivized to use it specifically to track loyalty points and not because it’s a useful transaction experience. Who keeps all those plastic cards anyway? All transaction flow grinds to a halt when you coyly ask if their store uses the app for payment (not all do). Scanners don’t work half the time. Customers behind you huff as you’re impeding their caffeine fix. Not a great experience for anyone really…  (via Business Insider)

“There’s never a better time to try risky, quirky ideas to gauge an emotional reaction than before you have paying customers and a brand and quality commitment to uphold.”

— Great article by Bryan Landers on Seeking Aha! and designing with for emotion.

“…part of luck is very much played-out in the mind. As a result, people who view themselves as unlucky tend to fail at following their intuition when making a choice. Whereas lucky people respect those internal hunches and reap the rewards. Unlucky people also regularly follow routines, Wiseman found, whereas lucky people introduce variety into their lives, possibly increasing the likelihood of “lucky” opportunities.”

— Richard Wiseman (via)

“When I asked him how he became such a great athlete, he said, “I made sure I was always the slowest guy in the boat. I knew I could push myself much harder if I needed to keep up with the fastest guys.””

Joe Holland via an exclellent post by Tomasz Tunguz

The insight of this quote and article parallels some of my recent personal transitions – being present and working hard(er) with categorical masters.

scott magee // austin-based design inspiration