“If you asked them, I’m sure that firefighters in Memphis and public schoolteachers in El Centro would have no idea that their retirement funds are being used to lower the price of my delivery lunches and rides across town.”
Get five or six of your smartest friends in a room and ask them to rate your idea.
- Mark Pincus
Ask them to rate your execution, not your idea.
Led Zeppelin’s Black Dog, diagrammed.