“So we let go. By accepting that no matter the outcome we weren’t going to let anything rob us of our joy, a funny thing happened … it was the exact fuel we needed. By releasing ourselves, letting go of this “success” thing and accepting the possibility of failure, we were able to see the light again.”

— Heartfelt post of entrepreneurial grit by Sarah Ellison Lewis, founder of Bootleg Market.

Austin ‘cross season starts in 8 weeks. While I lost my conditioning, this is all the reason I need to put myself through hell.

Retro high school cheesiness + awkward prom caught on VHS = new White Denim video for “Street Joy”
Oh, how I grow ever more in love with this hometown band… 

DesignAday: Interaction 11 Student Competition

Big up to AC4D at the Kat/Ruby duo!
As 1/9 of the inaugural class of AC4D, I was so proud to see the rigorous process we’ve learned over the past 6 months succeed in this setting. They both remarked how the other teams did not take research seriously when starting the process. And Ruby/Kat also mentioned the minor tongue lashing they received after the first day when their concept was still simmering and the judges famously asked, “Where’s the interaction design here?” It all came together, but took time for sensemaking and synthesis before prototyping.

We all crashed in a big house off Pearl Street so it was cool to hear their progress each night. BTW I’m so totally and utterly jealous of their year-long mentor prize. Too cool…


Liz Danzico and Andy Polaine organized the second-annual Student Competition, focused on the concept of “Use, not own”.

Great interactions can connect people to create opportunities for experiences that outweigh the “joy” of ownership. How can we reduce our environmental footprint by…

scott magee // austin-based design inspiration